Books
There’s a common thread that runs through all my writings: exploration. Whether it’s an essay looking at possibilities for the future, a book experimenting with the boundaries between cognitive science and business entrepreneurship, or one of my Y’Think? columns seeking to grasp the essence of why we think and do what we think and do, I’m always compelled to dive a bit deeper, step a step further, and even daydream if that’s what it takes to stir your curiosity. And even when you think I’m wrong or misguided, I hope my speculations will tempt you to do some exploration of your own.
Upgrade your mind
Our unconscious minds are, to us, much like glass bowls are to goldfish. They constrain and shape everything about us, yet they’re invisible—they operate below our awareness.
Alex Alexander shows how our unconscious minds are the main cause of our mistakes, missteps, and embarrassments. It is our unconscious cognitive biases that limit our thinking.
But bias-mitigation is possible. And here’s the best part: Alexander has created techniques that, with no special training, we can use to escape our fishbowls …letting us finally reach our full potential.
What Happens When Jobs Disappear?
The New Freedom is a cross-disciplinary analysis of a future that’s barreling down on us like an out-of-control freight train. It’s an easy read—only 41 pages—in which Alex Alexander combines macroeconomics, cultural analysis, trend analysis, strategic thinking, and politics to look ahead at a threatening, but ultimately hopeful future. It’s a future of near-term disruption due to the massive loss of jobs, but one which, ultimately, results in unbridled opportunity, security for all, and the preservation of the nation’s most treasured principles, including capitalism, our democratic form of governance, and maximum freedom to pursue our dreams.
First your mind, then your business
This book bridges the frontier between mind/brain science and entrepreneurial thinking. Other books about brain science and the mysteries of the mind tell you about the mind, but not how to use it. They don’t tell you how to think better. Alex Alexander does.
In this groundbreaking book he first helps you discover the habits of mind that will release the untapped power of your brain and then teaches you what to think about if you want to be a true entrepreneur rather than a wannabe. As he says, “You must master your mind before you can master your business.”
Essays about the human spirit
After years hidden in the hinterlands of Lake Wildwood, the “Y’Think” column finally makes its worldwide debut! Fans and newcomers alike will delight in a new perspective on some of life’s most classic conundrums and head-scratching behaviors. Why do we do everything as marvelously and horribly as we do? Our joys punctuate our miseries. We give good advice but seldom follow it, and sometimes we completely fall apart so we can put ourselves back together. We are an endlessly fascinating collection of choices, emotions, and contradictions.
Infused with compassion and empathy but without a hint of cliché, author Alex Alexander sheds new light on our understanding of the human spirit. Be prepared to laugh, cry, or shout “Whaaaaat!?”
More essays about the human spirit
Dive into the world of Y’Think? columns, where curiosity meets insight. For over six years, The Wildwood Independent newspaper has been home to these captivating essays, offering readers a delightful mix of humor, reflection, and discovery.
In this latest collection, you’ll find essays that explore the quirks and wonders of human nature. From the arrogance of early observations to the comforting realization that “they” are “we,” these essays are a journey of self-discovery and shared humanity.
Whether you’re looking for a laugh, a thought-provoking moment, or simply an entertaining read, Y’Think? has something for everyone. Join the community of readers who have found joy and wisdom in these pages.
